Hidden Grounds is an experiential coffee and chai brand that fosters meaningful connections through its unique cultural narrative and design ethos.

 

Established in 2013 in New Jersey, Hidden Grounds has expanded to seven locations, emphasizing a warm, inclusive atmosphere inspired by Indian coffee house traditions. The design reflects a blend of nostalgia and modernity, celebrating the diversity and vibrancy of its target audience.

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The brand’s identity draws inspiration from the historic and cultural essence of Indian coffee houses. The design incorporates playful, contemporary aesthetics and highlights the cultural tapestry of India while ensuring it resonates with a young, diverse, and cosmopolitan audience.